read time 9 minutes
Greetings from the litter box,
Ray Burton here – your Copywriting Cat Dad and Feral Feline Of Email.
Before we scratch into the details…
Why did the cat avoid the computer?
He didn’t want to catch a mouse virus!
(ugh I know, the dad jokes… and they’re going to just keep coming)
Today, we’ll chat about a pawsome way to get 100 newsletter subscribers using twitter ads.
Let’s zoomie in!
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So you don’t even need a website to start building your list.
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Introduction
Still doubting the power of Twitter ads for growing your email list?
This newsletter will give you a broad overview of how to get it done AND THEN, you tell me where you want more info.
I told you there was going to be 5 strategies today.
Instead there are 9 points in a 9 minute read that I wanted to help you with.
Twitter’s more than just a platform for witty one-liners and memes. It’s a gold mine for advertisers.
And if you’re not tapping into this potential, you’re leaving money on the table. Or in my world, fish in the bowl.
So let’s dive in, shall we?
Why the Fuss About Twitter Ads?
They’re short, snappy, and get to the point (kinda like a cat at meal time).
Here’s why you should take them seriously:
• Audience Size: Over 330 million users, that’s a lot of potential subscribers!
• Brand Interaction: 93% of Twitter users following small to medium businesses, plan to purchase from them.
• Tailored Targeting: From user behavior to interests, customize your audience.
Setting Up Your First Ad
Hold onto your whiskers, here’s a step-by-step guide!
Defining Your Objective
Know thyself and thy goals! Are you looking to boost website visits, or raise your profile’s presence?
For our purpose, we want “Website Clicks” because we’re driving users to sign up for our newsletter.
Budgeting
Don’t just throw your money at the bird (see what I did there? Bird… Twitter? Nevermind it’s X now).
Start small, analyze, then adjust. A daily budget maintains control on what you spend while you gauge performance.
This will take practice.
My first ad was a one day-$15 ad spend. All I did was hit the ‘Promote’ button and choose a goal of engagement.
Result? Painful. I’ll spare you the details.
Crafting A Killer Ad
Words matter. So do visuals. Make them count by:
Words:
Stay authentic. Avoid jargon. Think of your ideal subscriber and talk to them.
We could talk about hooks and ad templates but that’s for another deeper lesson. For now, let’s move fast and break stuff.
Images:
They say a picture’s worth a thousand words. Make sure yours shouts ‘SUBSCRIBE!’
There’s a place for memes and a place for serious images. It depends on your target audience.
Action: Your Call To Action (CTA) is where the magic happens. Make it irresistible.
Simply tell them what they get and how to get it.
“Want the best email marketing tips? Sign up here now.”
You can be subtle, clear and positive. Or you can be over-the-top, doomsday and brutish.
It comes down to testing and your target reader.
Strategies To Employ
• Nail Your Targeting: Laser focus on your ideal audience. Consider demographics, interests, and behaviors.
• Use Twitter Analytics: Track and tweak. Use insights to optimize for better results.
• Engage: Twitter is a conversation. Engage with users who interact with your ads. I’ve made the mistake of running an ad and walking away from the computer all day. Not good.
Common Pitfalls (And How to Avoid Them)
Mistake 1: Being Too Broad
Cast a wide net and you catch a lot of junk. This happened to me. Big waste of money.
Be specific in your targeting. It’s worth the time to know your customer Avatar.
Mistake 2: Ignoring Analytics
If you’re not reviewing and adjusting, you’re probably wasting money. That’s money that can go to pizza or more ads.
Mistake 3: Stale Ad Creatives
Keep things fresh. Regularly update your ad visuals and copy to prevent ad fatigue.
If you run the same ad for a while then people will start scrolling past and your percentages will drop.
Wrap up
Look, in the vast sea of online advertising, Twitter is your tuna.
Tasty, effective, oh-so-rewarding and often smells like something rotten. But with the right strategy, it’s more than possible to reel in 100 new subscribers every week.
YOUR TAKEAWAYS & WHAT YOU LEARNED TODAY
• The Power of Twitter: It’s not just for celeb gossip, it’s a subscriber goldmine.
• Planning: Setting up an effective Twitter ad isn’t just set and forget. Strategize and optimize.
• The Power of Reflection: Mistakes happen. Learn and refine. This is going to take work and time but it’s scaleable.
Twitter is a potent tool for newsletter growth. Properly setting up your ad can make all the difference.
And avoiding the listed common pitfalls makes sure you get the best return on your investment.
NOW TELL ME THIS: We covered a lot of area broadly. What specific area of this newsletter would you like me to cover in depth?
Let me know and I’ll cover it in the next newsletter. You can sign up for that here.