Raymond L Burton

Category: Newsletters And Email

  • The Myth of More Posts, More Success

    There’s a better way to do online business than stressing over social media. I’ve been reading a little too fast and engaging a little too much for the lifestyle and headspace I like. I’ve been chasing the claps and reads for the last month. This is not normal for me. And it reminded me of…

  • How To Make FOMO-Inducing Headlines For Your Blog Articles

    My blog articles are exploding because of this. And I’m going to let you steal it for free. Making FOMO (Fear Of Missing Out)-inducing titles is an art form that I’ve mastered. And it’s significantly increasing engagement and views on my blog articles. Would you like to learn it too? Great! Here’s my step-by-step blueprint…

  • Stop Working Hard For Pennies

    Here’s why… When Charlie Bennett on X said: “Stop selling to Money X. Start selling to businesses.” It made me think of Dan Kennedys Marketing To The Affluent. Here’s why a few big fish are better than many small fish. These ideas will radically change your future if you heed them:

  • Sell The Transformation Not The Information

    This account does not exist… Imagine my client spending 2 years building her social media for organic traffic, only to wake up to a hacked account. But then, with the right strategy, she turned her neglected email list into a goldmine. STOP – breathe. When you read above you were interest in the turnaround story…

  • Social media burnout is real for business owners

    read time 7 minutes Greetings from the litter box, It’s your Digital Detoxifier, Raymond Burton, here to help you claw your way out of the social media jungle and into the serene savannah of email marketing! But first, why don’t cats like online shopping? Because they prefer a “catalogue”! 😹 Today, we’re going to unravel…

  • The Lie Of Free Social Media Traffic

    Greetings from the litter box, read time 8 minutes It’s your Email Escape Artist Raymond Burton, and today we are clawing our way out of the social media sand trap! But first, Why did the marketers get kicked out of the produce section? – Because they couldn’t stop talking about “organic” reach! – Alright, let’s…

  • How to get your first 100 newsletter subscribers using twitter ads

    read time 9 minutes Greetings from the litter box, Ray Burton here – your Copywriting Cat Dad and Feral Feline Of Email. Before we scratch into the details… Why did the cat avoid the computer? He didn’t want to catch a mouse virus! (ugh I know, the dad jokes… and they’re going to just keep…

  • How to Write an Email Newsletter People Actually Read

    Here’s the 3 things I use in my emails to get them read.   1 – Competence   2 – Questions   3 – CTA   Let me explain.   1- Show your competence   Every time I email my fitness list and give them advice and tips it shows my expertise as a trainer.…

  • The 7 Day Secret To Getting Your Emails Opened

    Now that we have the offer created we get to create the actual content of the emails we will be sending our new readers. I’m a fan of 7-day e-courses because they are 7 short ‘articles’ that can be later turned into a book or product if deemed popular. Day 1: This is your welcome…

  • 3 Keys To Building Your E-mail List

    I learned this from Mark Widawer back in 2006 and I’ve been using it ever since. There are 3 parts to building your email autoresponder list. And inside each email there is a variation of AIDA (the 4 parts) or PAS to make sure those emails sell. I’ll explain these shortly if you don’t know.…