This account does not exist…
Imagine my client spending 2 years building her social media for organic traffic, only to wake up to a hacked account.
But then, with the right strategy, she turned her neglected email list into a goldmine.
STOP – breathe.
When you read above you were interest in the turnaround story and the goldmine.
You don’t care that I have an email writing service.
And this is why you:
Sell transformation not information.
Let me explain.
Boring How-To Information: You’re typically providing practical, step-by-step guidance on using a product or service.
You focus on the features and functionalities of the product, offering tips and tricks for optimal usage.
This is me telling you how to write an email. Not telling you how to gain more time-freedom and sales on autopilot.
I.E. BORING
Or you write about the transformative journey of the customer, emphasizing how the product or service can significantly change or improve their lives.
You highlight real-life examples or testimonials where customers have experienced a meaningful change due to the product.
This is me telling you about a client that spent 4 hours a day on social media for “Free organic traffic.
But then had her social account hacked. But luckily had an email list she wasn’t doing anything with…fast forward to beaches and beer.”
Now do you want to buy a manual of mental strain or jump into a story of hope?
Sell futures, not the features.
(I stole that line from someone but I don’t know who.)
Have a great day,
Ray