Here’s why…
When Charlie Bennett on X said: “Stop selling to Money X. Start selling to businesses.”
It made me think of Dan Kennedys Marketing To The Affluent.
Here’s why a few big fish are better than many small fish.
These ideas will radically change your future if you heed them:
Higher Profit Margins: Businesses are less price-sensitive, allowing YOU to maintain higher profit margins.
Businesses are more willing to pay premium prices for quality, exclusivity, and results, which means you can focus on value creation rather than competing on price.
I spent years trying to get thousands of people to buy a $9 ebook every month.
All I needed was 3x$5000 clients to serve at the highest level.
Stability in Economic Fluctuations: The spending power of businesses tends to be more resilient during economic downturns.
People grinding away in Money X cut back on spending during tough times.
But when the businesses I serve make more for having my services, they don’t cut the cord.
I’m a lifeline, not a liability.
Long-term Value: Business clients often have a higher lifetime value.
They are not just one-time purchasers but can become repeat customers who also provide referrals.
Again: Lifeline > Liability
More Opportunities for Cross-Selling and Upselling: Serving businesses offers you greater opportunities for upselling and cross-selling higher-end products and services.
Since they are less constrained by budget, they are more open to exploring additional offerings that enhance their bottom line.
When I see a spot to make a business more money they will buy it if I take the financial risk of proving the idea.
Focused Marketing Efforts: Marketing to a more specific and narrower segment like a niche business allows for more targeted and tailored marketing efforts.
This can lead to more effective use of marketing resources.
Meaning you can concentrate on channels and messages that resonate strongly with this specific business type.
This gives you more marketing dollars AND FREE TIME.
Rather than spreading your efforts thinly over a broader, less responsive audiences that require constant engagement to be interested. (ahem.)
While it might seem like there are a lot buyers on Money X, they don’t have the purchasing power of businesses.
AND Money X has increased price sensitivity making it a challenging and often less profitable use of your time.
Be a lifeline not a liability.
Fish for whales instead of swimming in chum.