Greetings from the litter box,
read time 8 minutes
It’s your Email Escape Artist Raymond Burton, and today we are clawing our way out of the social media sand trap!
But first, Why did the marketers get kicked out of the produce section?
– Because they couldn’t stop talking about “organic” reach! –
Alright, let’s pounce away from the puns…
Today, we’ll unravel the yarn ball that is the real cost of social media as a time suck and rented platform.
😺 Let’s poop zoomie! 😺
Todays Sponsor: Typefully – Schedule your tweets and linkedin posts days in advance and have them get posted auto-magically.
This is the service I use for my social media efforts so I can batch write once a week and then fire and forget about social except answering comments.
If you are using instagram as well as twitter X and Linkedin then I’ve used Hypefury as well because they cover all of them. Just a little more expensive for the extra services.
Let’s Do This…
You’ve been told a tail or two about the allure of free traffic from social media. But when algorithms change faster than a cat’s affection, your content’s reach can drop like a hot potato.
And all those countless hours spent crafting the purr-fect post? It’s enough to make you hiss.
But what if I told you there’s a way to turn the tables? To own your audience and ditch the algorithm chase?
Let’s scratch beneath the surface.
HOW TODAY INFO CAN HELP YOUR BUSINESS:
Predictable Reach: Your message lands in inboxes, not in the social media litter box.
Time Savings: Reclaim those hours lost to the social scroll.
Data Ownership: You own your list, not the social media overlords.
Email beats social #1
You email list helps you reclaim your time and audience.
Because it gives you:
Direct Engagement: Email lets you meow directly to your audience.
Higher ROI: Email marketing averages a $42 return for every $1 spent.
Control: Algorithms don’t dictate your success; your strategy does.
Emails can also be scheduled out. Handy for vacations or extra movie watching time.
Email Beats Social #2
Tailored Content: Personalize your message to fit your audience like a glove (or a cozy plaid cat harness).
Measurable Results: Track opens, clicks, and conversions without interference so you can do more of what works.
Long-term Relationships: Build trust and loyalty, one email at a time. Ever take a few days of social and the world forgets you exist?
Let’s dig deeper to why you shouldn’t depend on social as the base of your marketing.
The Illusion of Free Traffic Social media promises a feast of followers, but it’s often a mirage. The true cost? Your time and sanity.
The Algorithm Treadmill Just when you think you’ve caught the lasers red dot, it moves. Algorithm changes can slash your reach overnight.
The Data Dilemma Platforms own your data, which means they can pull the plug on your account faster than you can say “meow.”
Knowing this now, you can see that a good solid email marketing strategy gives you:
Independence: Break free from the whims of social platforms.
Consistency: Deliver your message reliably.
Ownership: Your email list is yours forever. No one can take those subscribers away from you. Have a thumb drive of subscribers and you can set up shop anywhere in the world.
But Social Is So Effective Ray. Right Ray?
Email vs. Social Stats Email boasts a 21% average open rate. Can your tweets or reels compete with that?
The ROI of Email With email, you’re not just hoping for likes; you’re earning dolla dolla bills y’all.
The Long Game Email is the tortoise to social media’s hare. Slow and steady wins the race. Your emails can be turned to blog articles and youtube scripts.
This is the type of content that can get eyeballs on your offers for months to years into the future. Not 5 minutes to 24 hours like the ineffective length of a social post.
TLDR – Everything in a nutshell.
Email is a reliable workhorse in a world of flashy social unicorns.
Your content deserves a long shelf life, not a fleeting moment in the feed.
Investing in email is investing in the future of your business.
WHAT YOU LEARNED TODAY
- The hidden costs of relying on social media.
- The unmatched benefits of email marketing.
- How to take control of your audience and your time.
P.S. If you want help getting your time back then I can help.
We’ll do a recorded free call together so I can remember everything you say for later use in your marketing if we decide to work together.
I’ll listen to where you’re facing challenges in your business marketing and show you the escape route to getting your time back – while increasing your customer base and revenue.
Here is the link to book your free consultation: https://calendly.com/raymondburton/talkwithray
Keep Hissing,
Raymond Burton
Writer Of Emails/Crunchie Dispenser/ Turd Scooper